While Target is commonly known to offer certain medical and optical benefits, their recent partnership with Kaiser is somewhat of a surprise. Kaiser will begin opening smaller sized medical clinics in certain Target locations in Southern California. Just last week, there were three Kaiser locations that opened in Vista, Fontana, and San Diego.
What does this mean for healthcare?
- Kaiser is known for its size and reputation. While expanding into retail stores, it could mean that this is the start of a new chapter for the way healthcare is delivered to patients.
- Kaiser’s approach could lead to an increased dependence on “telehealth” technology where people don’t necessarily have to see a doctor to receive care
- Senior Vice President of Business Development and Innovation at Kaiser, Chris Stenzel, states that this fits into their larger strategy of the “Care Anywhere” approach to healthcare
- Retailization of healthcare makes it more convenient and accessible
How will the Kaiser retail locations work?
- They will rely on telehealth technology for the nurse practitioners to communicate with the physicians
- Nurse Practitioners will be the primary care givers which is a common trend in the healthcare industry today
- Pediatric services, ob-gyn visits, specialty visits, and chronic illness management care will be some of the services offered at participating locations.
Why is Kaiser partnering with Target?
- According to Stenzel, it’s less about selling the plan than it is about getting the exposure.
- Target and Kaiser are both notably big brands with many consumers. Kaiser brings in its patients to Target and Target customers become exposed to Kaiser care in the store. It’s a mutually beneficial relationship for both brands.
What do you think about this new partnership? For more information, click here.